Sponsor and Vendor Information

Application Process

All applications are accepted on a first come, first served basis. Applications are not considered complete until all required documentation has been received. Incomplete applications will be rejected. The Town reserves the right to reject any vendor it deems unacceptable.

Businesses physically located in the municipal town limits of Holly Springs will be given application priority during March 25-31. Supporting documentation may be requested if staff cannot confirm the business is physically located in the municipal town limits of Holly Springs. Applicants who do not qualify, but submit an application during March 25-31 will be required to resubmit an application on or after April 1. Registration priority only applies to concessionaire and booth vendor applicants.

Applications open on March 25 at 9 a.m. for businesses within Holly Springs. For businesses outside of Holly Springs, applications open on April 1 at 9 a.m.

Applications will be accepted through Friday, June 7. Acknowledgement of your acceptance into the Independence Day celebration will be communicated no later than Friday, June 14. Prior to the festival, you will receive a festival packet including your space number, an event map, parking instructions, and other important information.

Registration and Setup

Vendor setup is 3-4:30 p.m. the afternoon of the event. Vendors are allowed to drive onto the event field to unload supplies but all vehicles must be cleared from the event field by 4 p.m. Any vendors arriving after 4 p.m. will be required to park and carry supplies from the parking area to their assigned booth space. Displays must be completed and aisles cleaned by 4:30 p.m. regardless of arrival time so please come early. You may experience some wait time when checking in so be prepared and allow plenty of time. If you would like an earlier setup time, you must contact Rachel Downey at rachel.downey@hollyspringsnc.us to make arrangements by Friday, June 21.

Display Space

Booth spaces are 10' X 10'. All vendors must furnish their own display equipment and provide the necessary protection from the elements, including but not limited to sandbags and/or tent pegs.  Each vendor must stay in his/her assigned booth space. No signage, advertising, or selling can be done outside of this space. All displays are to be in good taste, neat and maintain a professional appearance. No canopies, tables, or chairs will be provided. Electricity is only available for concessionaires with a separate fee. The Town of Holly Springs will determine the placement of booths and vendors.


Vendors are responsible for collecting and reporting applicable sales tax. This event is rain or shine. No refunds for withdrawal of application, failure to acquire proper permitting, or no-shows.
Booth Vendor Spaces $45 per booth space
Commercial Concessionaire $80 per booth space
Holly Springs-based Non-profit Concessionaire $40 per booth space
Concessionaire Fee for Electricity $25 per booth space
Holly Springs-based Non-profit Informational Booth FREE

Breakdown and Cleanup

Breakdown cannot begin until the end of the event, which is after the fireworks display has finished. Once the fireworks have ended, you may breakdown and leave. No vehicles will be allowed back on the event field until a majority of the attendees have vacated the event field. All garbage must be placed in the provided dumpsters (event maps will be provided in festival packets prior to the event) and boxes must be broken down.

Vendor Applications

Booth Vendor

Businesses, community organizations, and clubs that will offer a fun, family-friendly activity for attendees can promote their organization as a booth vendor. Activities will be approved through the application process. Food items may not be served as a booth vendor.

Concessionaire (Commercial and Holly Springs based Nonprofits)

Vendors selling food and beverages need to apply as a concessionaire. Rates are available for both commercial and Holly Springs based Nonprofit organizations. Nonprofit organizations must provide proof of exempt status. Menu items are regulated to ensure that all vendors are profitable. Please be aware that additional permitting may be required from Wake County Environmental Services.

Holly Springs based Nonprofit Organizations

In order to qualify for a 10' X 10' booth space all nonprofit organizations must be based in the town limits of Holly Springs and show proof of exempt status. Nonprofit organizations can distribute education materials, recruit members, or raise funds for your charitable organization.
Sponsorship Packages
Three levels of sponsorship opportunities are available to help bring your business more exposure and community involvement. Please contact Rachel Downey at (984) 225-5033 to discuss financial and  in-kind sponsorships.